What would a website for a record label focused on Danish classical music look like? There were a few required pages listed in the brief—a landing page, upcoming shows, about the composers and of course, a contact page.
When listening to some well-known Danish pieces, a few key words came to mind: Scandinavian, architecture, vivid, nature and modern.
The colors are what you would find looking out your window on a late summer evening in Denmark. Warm, earthy tones capture the Scandinavian landscape and introduce a sense of calm, just like the music itself. It is genuine, and allows for creativity to flow freely.
Classical music today is often consumed through film, television and games. Young creators have broaden the perception of what classical music is, or can be. The site is designed with this in mind.
Core user needs
No matter what your intentions are when visiting the In Depth site, the goal is to make you feel as though you've gained something. Whether it’s information, inspiration or motivation—hopefully you find a little more than you were looking for.