The City of Gothenburg is working towards becoming a socially sustainable city. As a part of their initiative Equal City, they wanted ideas on how to make it easy for people to support local organizations that share the same goal.
The concept was pre-defined to include crowdfunding, and aim to bring the private sector and the civil society closer together. A simple solution would allow for the user to interact with the service and make a contribution.
- Create opportunity for businesses and the public to contribute to organizations
- Build a bridge between different sectors of society
- Encourage users to engage in social initiatives
- Establish credibility through simplicity and creativity
The colors are all part of the visual identity of the City of Gothenburg. Collectively they represent what Swedes often recognize as trustworthy. Blue and yellow—the colors of our flag—combined with light shades of green and grey for a clean and simple feel. This leaves room for playful elements and high quality images with a cool or neutral tone.
Core user needs
Why do people donate money to charity? Because it feels good to help others. But in this case there is also a long-term interest, especially for businesses. Supporting equality is a good investment. A socially sustainable society is more efficient and holds good conditions for developing a flourishing market.