Every year, Arctic Paper makes a global holiday card for their 14 European sales offices to send out to their clients. The recipients include designers, publishers, printers and agencies.
To launch the new paper Arctic Volume Ice, the company wanted something interesting and innovative this year. Something that does the paper justice and shows the possibilities of high quality paper. The card was printed at Göteborgstryckeriet.
Arctic Volume Ice is the clearest shade of white Arctic Paper has ever produced. With such a distinctive name, the motif was almost a given. The Arctic landscape represents winter, but doesn’t necessarily have anything to do with Christmas. This was a great place to start since the card would go out internationally, as a holiday card.